
LG TV ACR Under Fire: How to Stop Ambient Data Harvesting
An investigation alleges LG smart TVs’ Automatic Content Recognition (ACR) can capture ambient audio and link to connected devices, enabling broad data harvesting and potential targeting beyond standard ad-tracking, while LG maintains data is processed only when voice commands are used. The report notes the scale—millions of LG TVs and hundreds of millions of linked devices—and provides a five-second fix: turn off Live Plus via Settings > General > System > Advanced Settings > Live Plus to disable ACR.






