Tag

Day One Sales

All articles tagged with #day one sales

Bond Budget Pays Off as 007 First Light Debuts Strong on PS5
business19 hours ago

Bond Budget Pays Off as 007 First Light Debuts Strong on PS5

Push Square reports IO Interactive’s 007 First Light cost around $200 million (1.3B kroner) to develop over seven years, with licensing/marketing costs not fully disclosed; it sold 1.5 million copies in its first 24 hours, suggesting a break-even target around 4–5 million copies and a likely long-tail via post-launch updates—reflecting the risks and potential rewards of modern AAA budgets.