AI Now Powers Over a Third of New Websites, Study Finds
A joint study from Imperial College London, Stanford, and the Internet Archive analyzing Wayback Machine data finds that 35.3% of newly published websites from late 2022 to mid-2025 were AI-assisted, with 17.6% completely AI-generated. The findings align with popular Dead Internet Theory and other bot-traffic trends, while noting AI content tends to be more sanitized and less diverse. The researchers plan a continuous tool to monitor which sites and languages are most affected.
