Apple's Daily-Dollar Lease Plan for iPhone, Mac, and More
Apple has rolled out Apple Upgrade, a multi-device lease program in the U.S. offering 12- and 24-month terms for iPhone and Apple Watch and 24- and 36-month terms for Mac and iPad, with monthly payments starting around $11.99–$24.99 and options to trade in devices plus 3% daily cash back with Apple Card. Analyst Mark Gurman sees it as a strategy to frame a $1-per-day cost as affordable, potentially boosting upgrades and locking customers into Apple's ecosystem, though success remains uncertain.