Ted Lasso Could Return for Season 5, Says Eddy Cue
Apple TV's Ted Lasso could be renewed for Season 5, with Eddy Cue saying Season 4 is 'good enough' for more stories and noting the core cast's multi-year deals could support additional seasons.
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Eddy Cue teases a multi-season future for Ted Lasso
Apple TV executive Eddy Cue hinted at a long run for Ted Lasso beyond the current Season 4, saying there are plenty of stories to tell and that Apple will show up, though no official Season 5 has been announced; reports have suggested the cast signed multi-season deals, pointing to at least two more seasons.
Cue Signals F1 Sequel as Apple TV+ Pushes Originals Over Licensing
Eddy Cue teased a possible sequel to F1: The Movie with Jerry Bruckheimer, while explaining Apple TV+’s policy of not licensing legacy library content in favor of original storytelling. He credited Steve Jobs’ emphasis on strong storytelling, highlighted Apple’s focus on building a first-rate creative team, and noted the service’s accolades (CODA, Schmigadoon!, The Studio). Bruckheimer also floated another project about UFOs and a potential new F1 film, underscoring Apple’s continued collaboration with top filmmakers.
Cue and Bruckheimer Hint at F1: The Movie Sequel as Apple Signals Bold Film Moves
At Cannes Lions, Eddy Cue and Jerry Bruckheimer said they’re hopeful for a sequel to F1: The Movie (Brad Pitt-led), though no greenlight yet; they touted Apple’s flexible 45-day theatrical window as a key factor in the film’s success and teased a UFO thriller with Joseph Kosinski, signaling continued, high-profile projects for Apple in cinema and TV.
F1 Execs Tease Possible Film Sequel With Apple TV Partnership
Formula 1 CEO Stefano Domenicali and Apple’s Eddy Cue teased a potential sequel to F1: The Movie, saying 'Stay tuned' and cautioning that any follow-up would have to be exceptionally strong, while outlining Apple TV’s expanding F1 coverage and new viewing features.
Apple TV Teases F1 Sequel Amid New Racing Streaming Push
Deadline reports that at Apple TV press day, Formula 1 CEO Stefano Domenicali teased a potential sequel to the blockbuster F1 movie, while Apple executive Eddy Cue outlined a no‑extra‑cost streaming partnership bringing F1 to Apple TV in 4K with Dolby and deeper integration across Apple services, signaling the possibility of more F1 content on Apple TV following the film’s record success.
Apple TV to Remain Ad-Free, Says Eddy Cue
Apple TV currently does not offer an ad-supported tier, according to Eddy Cue, indicating that the service will not have a free or lower-cost ad-supported option at this time.
Apple TV+ Rebrands as Apple TV, Simplifying Its Streaming Identity
Eddy Cue explains the rebranding of Apple TV+ to Apple TV, highlighting strategic changes in Apple's streaming service to enhance user experience and market positioning.
Apple TV Rebrands by Dropping the Plus Sign for a Fresh Identity
Apple has rebranded Apple TV Plus to Apple TV, dropping the 'Plus' to simplify the brand, based on a collective decision by the company without external consultants, and they believe it won't cause confusion with their hardware or app.
Apple TV Rebrands, Dropping 'Plus' for a New Identity
Apple rebranded its streaming service from Apple TV+ to Apple TV, dropping the 'Plus' to align with its other services, and hinted that its subscriber base exceeds 40-45 million, though exact numbers are undisclosed. Eddy Cue explained the reasoning behind the name change and addressed confusion about the service and hardware naming, emphasizing the service's strong content and growth.
Apple TV Rebrands, Dropping 'Plus' for a Fresh Look
Apple TV+ has been rebranded to Apple TV to reflect its established identity, with Eddy Cue explaining that the change simplifies the brand and aligns with consumer usage, without causing confusion with hardware products.
Apple TV Rebrands to Simplify and Boost Its Streaming Identity
Apple TV has more subscribers than the rumored 45 million, possibly nearing 100 million, indicating strong growth in its streaming service despite not releasing official figures. Eddy Cue highlights the challenges and success of building the platform, which costs $12.99/month and is competing with giants like Netflix.
"Apple CEO Encourages MLS Clubs to Sign More Stars as Messi Shines in Inter Miami's Season Opener"
Apple's senior vice-president of services, Eddy Cue, has encouraged MLS clubs to emulate Inter Miami's signing of Lionel Messi and bring in more top players, citing the significant impact Messi has had on subscriptions and viewership. While there are contrasting opinions among MLS club owners, Cue's remarks align with the league's potential changes to salary cap and roster rules to facilitate the acquisition of big-name international talent. The addition of Messi has reportedly doubled subscription numbers for Apple's MLS Season Pass, demonstrating the Argentine's global appeal and influence on attracting viewers from Europe and South America to MLS games.
"Apple's Simplistic Sports App: Scores, Odds, and More for iPhone Users"
Apple has launched a new sports app for the iPhone, providing scores, stats, standings, and more for various leagues. The app, called Apple Sports, features a simple interface designed for quick access to sports information, with a focus on personalization and real-time play-by-play updates. Eddy Cue, Apple's services chief, emphasized the app's simplicity, aiming to provide users with fast and efficient access to sports content. The app is currently available for free in the U.S., the U.K., and Canada, with potential for future expansion and evolution.
Apple Executive Justifies Google's Dominance on iPhones
Eddy Cue, Apple's senior vice president of services, testified in a federal antitrust trial against Google, defending the company's decision to favor Google as the default search option on iPhones. Cue stated that the choice was driven by the quality of Google's search engine and the lack of a valid alternative. The Justice Department accuses Google of illegally monopolizing the search market through default deals with Apple and other platforms. The partnership between Apple and Google, worth $10 billion a year for Apple, is a key focus of the case. The trial is part of a broader crackdown on big tech by regulators appointed by President Biden.