All articles tagged with #elf cosmetics
People Magazine’s 12th Beauty Awards crown Marc Jacobs’ makeup line relaunch and e.l.f.’s first foray into hair care among a lineup of skincare, makeup and haircare winners, including picks like Dr. Brandt Wrinkle Release Serum, Ilia Sun Serum, Rare Beauty bronzer, Charlotte Tilbury Exagger-Eyes and Olaplex curl shampoo/ conditioner set, highlighted by TODAY and Shop TODAY coverage.
Professional racer Katherine Legge will attempt the Memorial Day Double—Indy 500 and NASCAR’s Coca-Cola 600—becoming the sixth person ever and the first woman to try the feat, a grueling 1,100+ miles across two cars with cross‑country flights and back-to-back qualifying. Backed by ELF Cosmetics, the bid highlights the growing role of beauty brands in women’s sports and the ongoing conversation about balance between athletic performance and appearance, including potential pressures to wear makeup and the empowerment of seeing women succeed under diverse expectations.
E.L.F. Cosmetics faced backlash after featuring controversial comedian Matt Rife in a law-themed ad campaign, leading the company to apologize and acknowledge missing the mark, as they aimed to humorously highlight beauty injustices but underestimated the impact of Rife's past jokes on their audience.