All articles tagged with #eloquii
Walmart is selling Eloquii, a popular plus-size apparel brand, to FullBeauty Brands for an unknown amount, marking the department store's third divesture of the year. Walmart customers can continue to choose from the department store's own brand of inclusive-sized apparel, which will stay in stores after the Eloquii divestiture.
Walmart is selling its plus-size clothing brand Eloquii to FullBeauty Brands, marking the retailer's third divestiture of a direct-to-consumer brand this year. Walmart bought Eloquii in 2018 for a reported $100 million, one of numerous digital apparel brands with niche and loyal consumer bases. FullBeauty Brands is buying Eloquii for an undisclosed sum, retaining its co-founder and brand leader Julie Carnevale. Eloquii will join a portfolio of online plus-size apparel, shoes and swimwear brands under FullBeauty Brands, which has 5 million active customers.