Starbucks switches to ice pellets, customers react differently.
Starbucks is testing a new ice shape called Chewblet ice, which is pellet-shaped and chewable, in select stores. Fans of Sonic and Chick-fil-A will recognize the ice immediately, as it has a cult-like following. While some customers love the new ice, others are concerned about it melting too quickly and diluting their coffee drinks. Starbucks plans to roll out the new ice machines to select stores over the next few years, prioritizing those that sell a high volume of iced beverages. The change could also be part of the company's efforts to reduce its environmental footprint by using less water.