Ford’s Fathom EV Targets 100,000 Sales in Year One Amid Cost-Cutting Pivot
Ford Motor Co. has set an ambitious target of selling 100,000 units of its new Fathom electric pickup in its first year, a volume previously achieved only by Tesla in the U.S. The vehicle, priced at $29,945 including destination fees, is designed to address the high costs and low sales of previous Ford EVs like the F-150 Lightning. By utilizing a new Universal Electric Vehicle platform with fewer parts and an optimized assembly process, Ford aims to break even in its EV division by 2029. The Fathom, which features Apple Maps integration and BlueCruise driver assistance, is positioned as an affordable entry point for gas and hybrid owners transitioning to electric, though it lacks published towing specifications, sparking debate over its utility for heavy-duty work.