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Automotive Manufacturing

All articles tagged with #automotive manufacturing

Hyundai and Posco break ground on $5.8B Louisiana steel mill to anchor US auto supply chain
industry1 month ago

Hyundai and Posco break ground on $5.8B Louisiana steel mill to anchor US auto supply chain

Hyundai Steel and Posco have broken ground on a $5.8 billion integrated steel mill in Donaldsonville, Louisiana. The facility, slated for commercial production in 2029, will produce 2.7 million metric tons of steel annually, primarily for automotive use. The project represents the first North American steel production base for Hyundai Steel and is a cornerstone of the group’s $26 billion US investment commitment through 2028.

Ford's Fathom: A $28K Pivot from the F-150 Lightning
automotive1 month ago

Ford's Fathom: A $28K Pivot from the F-150 Lightning

Ford is launching the Fathom, a new electric pickup priced at $28,350, as a strategic pivot from the discontinued F-150 Lightning. Unlike the previous model, the Fathom is built on a new Universal EV Platform using aluminum unicastings and lithium iron phosphate batteries to reduce costs. While the F-150 Lightning failed due to high production costs and shifting market conditions, the Fathom aims for mass-market appeal with a lower price point and a 2027 launch date.

Ford’s Fathom EV Targets 100,000 Sales in Year One Amid Cost-Cutting Pivot
automotive1 month ago

Ford’s Fathom EV Targets 100,000 Sales in Year One Amid Cost-Cutting Pivot

Ford Motor Co. has set an ambitious target of selling 100,000 units of its new Fathom electric pickup in its first year, a volume previously achieved only by Tesla in the U.S. The vehicle, priced at $29,945 including destination fees, is designed to address the high costs and low sales of previous Ford EVs like the F-150 Lightning. By utilizing a new Universal Electric Vehicle platform with fewer parts and an optimized assembly process, Ford aims to break even in its EV division by 2029. The Fathom, which features Apple Maps integration and BlueCruise driver assistance, is positioned as an affordable entry point for gas and hybrid owners transitioning to electric, though it lacks published towing specifications, sparking debate over its utility for heavy-duty work.

politics2 years ago

"Southern Governors and Senators Oppose UAW Unionization Efforts at Volkswagen Plants"

Governor Kay Ivey and five other Southern governors have issued a joint statement opposing the United Auto Workers' (UAW) unionization campaign in their states, citing concerns about misinformation and potential job losses. They argue that direct relationships between employees and employers create a more positive working environment and express reservations about the UAW's ability to represent their values. The governors emphasize their commitment to preserving good-paying jobs and growing the American auto manufacturing sector, warning that unionization could hinder this growth.

Ford Shifts Production Focus from F-150 Lightning to Bronco and Ranger Models
automotive-manufacturing2 years ago

Ford Shifts Production Focus from F-150 Lightning to Bronco and Ranger Models

Ford is increasing production of its Bronco SUV and Ranger pickup while cutting production of its F-150 Lightning due to slower-than-expected customer demand for EVs. The automaker will reduce Lightning production at its Michigan plant, impacting 1,400 employees, with some transferring to nearby plants and others participating in a retirement program. Ford plans to add 900 jobs at the Michigan plant to increase Bronco and Ranger production, as sales of these vehicles were down last year due to a UAW labor strike. CEO Jim Farley remains optimistic about the future of electric vehicles and Ford's upcoming digitally advanced EVs.

Unveiling the Tesla Cybertruck: Features, Range, and Innovation
automotive2 years ago

Unveiling the Tesla Cybertruck: Features, Range, and Innovation

Tesla executives, including Head of Vehicle Engineering Lars Moravy and Head of Design Franz von Holzhausen, detailed the Cybertruck's revolutionary gigabit ethernet loop, or etherloop, in a recent interview. The etherloop system reduces wiring in the vehicle by approximately 68%, significantly reducing weight and communication latency. It also improves communication speeds and enables bi-directional transmission of audio data for the sound system and active road noise cancellation. The interview also covers other technical topics such as the Cybertruck's stainless steel exoskeleton and Tesla's Giga Press casting machines.