Radical-Transparency Brand Everlane Sold to Shein in $100M Deal
Everlane, famed for radical transparency, is being acquired by ultra-fast-fashion giant Shein for about $100 million — a steep decline from its peak and a debt-fueled exit by private equity. The board approved the deal as Everlane faced years of financial and reputational challenges, signaling a sharp shift from its ethos to ownership by a low-cost fashion platform, with customers and former employees expressing disappointment and concerns about the brand’s future amid Shein’s regulatory headwinds.
