
Fenris Creations: Eve Online Studio Rebrands, Pursues Independence and AI Ties
CCP Games has rebranded as Fenris Creations after a management buyout from Pearl Abyss, driven in part by branding concerns with the CCP acronym and a desire for renewed independence. Valuation shifts since 2018 illustrate changing market dynamics. Fenris will focus on Eve Online and its spin-offs (Eve Frontier, Vanguard) with a three-year expansion plan, while partnering with Google DeepMind to explore AI-enabled development and governance. The move preserves a shared Eve universe across projects and aims to modernize core systems, improve new-player experience, and pursue open modding and economy ideas within the Fenris umbrella.