LA28 Debuts Floral Branding for the 2028 Olympic Games
LA28 unveiled a flower-inspired visual identity for the 2028 Olympic and Paralympic Games, centered on the 'Superbloom' motif and 13 blooms representing LA’s culture, neighborhoods and landscape; the palette draws on Bird of Paradise and groups into four families—Poppy, Scarlet Flax, Bluebell and Sagebrush; typography nods to local street signage; the branding is designed to work across venues, digital formats and broadcasts and was developed with design studio Koto, with an unusually early rollout to give partners time to adopt it.
