
Wellness wave powers Smoothie King’s bold store expansion
Smoothie King says current wellness trends—protein and fiber focus, GLP-1 medications, and a push away from ultraprocessed foods—are driving growth. The privately held chain reports a 64% rise in system-wide sales over five years, 23% more stores, and plans to add more than 200 locations in coming years (about 90 this year). It also unveiled a warmer, redesigned store format and will expand into flatbreads. For 2025, revenue reached $66.16 million (up 4%), with net income down about 6% to $14.84 million, while 96% of stores are franchise-operated. The company emphasizes transparency around ingredients, stemming from its 2019 Clean Blends initiative.








