
Coca-Cola expands customization playbook with dirty sodas, Freestyle Mini and energy drink plans
Coca-Cola is expanding beverage customization via its innovation labs: testing dairy-enabled dirty sodas with Freestyle dispensers, rolling out Micro Matic mixology units for refreshers and iced coffee, and developing a color/flavor energy drink for 2027; it also operates ‘The Vault’ for customer collaboration and uses real-time Freestyle data to guide new grocery launches, all aimed at helping operators boost traffic and margins with craveable, social-media‑friendly drinks.












