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Full Swing

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Versant to Buy Full Swing for $530 Million, Boosting Golf Tech & DTC Growth
business5 days ago

Versant to Buy Full Swing for $530 Million, Boosting Golf Tech & DTC Growth

Versant Media unveiled plans to acquire Full Swing, a golf-simulation and performance-data firm, for $530 million in cash from Bruin Capital and minority investors. The deal aims to expand Versant’s direct-to-consumer golf footprint (through Golf Channel, GolfNow, and GolfPass) and build a broader multi-sport tech platform for athletes, coaches, and fans, with a target of a 50/50 revenue split between new digital/DTC businesses and legacy media. Full Swing CEO Ryan Dotters will report to Versant president of digital platforms Will McIntosh, and closing is expected in the second half of 2026.

Versant Expands Golf Tech Footprint with $530 Million Full Swing Buy
business5 days ago

Versant Expands Golf Tech Footprint with $530 Million Full Swing Buy

Versant is paying $530 million in cash to acquire Full Swing, a sports-technology company known for advanced golf simulators and analytics, from Bruin Capital and minority investors. The deal expands Versant’s Golf Channel–anchored portfolio (Golf Channel, GolfPass, GolfNow) by adding Full Swing’s analytics and simulator entertainment across sports, marking the company’s largest acquisition to date.

Versant Snaps Up Full Swing, Bolstering Its Multi-Sport Tech Platform
business5 days ago

Versant Snaps Up Full Swing, Bolstering Its Multi-Sport Tech Platform

Versant Media Group agreed to acquire sports-tech firm Full Swing for $530 million in cash, folding Full Swing into Versant’s golf-focused and broader digital-platform portfolio. Full Swing’s hardware and software serve athletes, coaches, venues and fans, helping expand Versant’s non-linear, interactive sports offerings. CEO Ryan Dotters will join Versant and report to Will McIntosh, with the deal expected to close in the second half of 2026.

Versant buys Full Swing to boost golf-tech portfolio for $530 million
business5 days ago

Versant buys Full Swing to boost golf-tech portfolio for $530 million

Versant Media Group will acquire Full Swing, a golf-simulation hardware/software maker, from Bruin Capital for about $530 million in cash, expanding Versant’s golf and digital-platform assets (Golf Channel, GolfNow, GolfPass). Full Swing's technology will be scaled under Versant, with CEO Ryan Dotters remaining and reporting to Will McIntosh; the deal is expected to close by year-end.

"Joel Dahmen's Journey: From 'Full Swing' Fame to Personal Struggles"
sports2 years ago

"Joel Dahmen's Journey: From 'Full Swing' Fame to Personal Struggles"

PGA Tour pro Joel Dahmen, who gained fame from the show "Full Swing," opens up about the downside of newfound popularity and the worst golf of his career, attributing it to the stress of fame, past trauma, and juggling family responsibilities. The documentary shows his struggles on and off the course, including a strained relationship with his caddie and resistance to seeking help from a sports psychologist. Dahmen's wife and caddie are candid about the difficulties, culminating in an emotional moment where his caddie threatens to quit if he doesn't seek help.

Netflix's Data Dump: Revealing Successes and Surprises
entertainment2 years ago

Netflix's Data Dump: Revealing Successes and Surprises

Netflix's documentary series "Full Swing" chronicling the 2022 PGA TOUR season has been a success, with viewership data revealing that it was watched for 53.1 million hours since its release in mid-February. The show outperformed Netflix's tennis docuseries "Break Point" and was ranked 267th among over 18,000 titles in the first half of 2023. The popular Formula 1 docuseries "Drive to Survive" was watched for 90.5 million hours. All three shows, including "Full Swing," have been renewed for another season, with the second season featuring a new cast of featured golfers.