New Jersey Moves to End Personalized Grocery Pricing with New Law
New Jersey approved the bipartisan Fair Price Protection Act to ban AI/algorithm-driven and surveillance-based pricing in grocery stores and to pause electronic shelf labels for at least a year, awaiting Governor Sherrill’s signature. The bill includes exemptions for loyalty programs and certain discounts and mirrors similar moves in Maryland and Connecticut, as lawmakers argue it protects consumers amid rising grocery costs while opponents worry about regulatory consequences and job impact.
