Halo Top Dominates U.S. Online Ice Cream Searches, Study Finds
Halo Top was the most-searched ice cream brand in the U.S. from April 2025 through April 2026, per Innerbody Research's Google Trends analysis; other top brands included Cold Stone, Breyers, Talenti, and Häagen-Dazs. The piece attributes the spike to Halo Top's 'feel-good' positioning and healthier formulations, while noting that online interest doesn't always translate to sales and that some low-sugar options use sugar alcohols like erythritol, which may have health considerations.