All articles tagged with #huel
Danone is set to acquire UK vegan meal-replacement maker Huel for roughly €1 billion, aiming to blend Huel’s protein shakes with its global reach to capitalize on the health-conscious, nutritionally complete meals trend and the growing impact of GLP-1 weight-loss drugs—subject to regulatory approvals.
Danone is paying €1bn for British meal-supplement maker Huel to scale its nutritionally complete, plant-based shakes and meals across new markets; founded in 2014, Huel sells direct-to-consumer products and has faced past advertising scrutiny. The deal, which also taps into a roughly $5.9bn market for complete-nutrition products, awaits regulatory approvals and closing conditions, with Danone highlighting Huel’s digital capabilities and distribution network as key assets.