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Huel

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business13 days ago•3 min saved

ASA Bans Huel Ad for Implying Shakes Can Replace All Meals

The Advertising Standards Authority (ASA) has banned a recent advertisement for Huel meal replacement shakes. The ruling states that the ad, featuring brand ambassador Spencer Matthews, irresponsibly suggested that replacing all conventional food with Huel was nutritionally appropriate and compatible with elite physical performance. Huel has complied with the ban and clarified that it does not position its products as a complete diet replacement.

via BBC|

#advertising-standards-authority #business #danone

business6 months ago•2 min saved

Danone to buy Huel for about €1 billion to expand nutritionally complete meals

Danone is set to acquire UK vegan meal-replacement maker Huel for roughly €1 billion, aiming to blend Huel’s protein shakes with its global reach to capitalize on the health-conscious, nutritionally complete meals trend and the growing impact of GLP-1 weight-loss drugs—subject to regulatory approvals.

via CNBC|

#acquisition #business #danone

business6 months ago•3 min saved

Danone bets on plant-based meals with €1bn Huel acquisition

Danone is paying €1bn for British meal-supplement maker Huel to scale its nutritionally complete, plant-based shakes and meals across new markets; founded in 2014, Huel sells direct-to-consumer products and has faced past advertising scrutiny. The deal, which also taps into a roughly $5.9bn market for complete-nutrition products, awaits regulatory approvals and closing conditions, with Danone highlighting Huel’s digital capabilities and distribution network as key assets.

via BBC|

#business #danone #huel