All articles tagged with #immersive video
Facebook is testing a full-screen immersive video feed that appears when users open the app, offering a video-first alternative to the classic News Feed in select international markets with an opt-out to keep the traditional feed. Meta says video drives conversations, communities, and commerce, and notes Reels is a major revenue driver as it experiments with broader video features across Facebook and Instagram.
A CNET reviewer watches a Lakers–Bucks game via Apple’s Vision Pro and finds the experience impressive in video quality and 3D immersion but lacking essential interactivity, multi-screen stats, and flexible viewing options; two years into Vision Pro’s life, the package remains expensive and not yet transformative enough to surpass traditional viewing for devoted fans.
Apple Vision Pro will feature live streaming of select LA Lakers NBA games in immersive 3D format for the 2025-26 season, offering a courtside experience with high-resolution, 180-degree stereoscopic video, enhancing sports viewing through advanced immersive technology.
The Apple Vision Pro faces sales challenges due to its high price, weight, and limited use cases, compounded by slow rollout of new features and content. While an upcoming successor with a new chipset is expected, the key to boosting sales lies in expanding immersive content, especially video, which is currently limited. Apple is relying on third-party content and delayed releases to avoid depleting resources, but faster and more purposeful content development may be necessary to grow the market.
Apple's Vision Pro headset is currently lacking in immersive video capabilities, and the company is slow to roll out this feature, which may impact user experience and adoption.
Two months after using the Apple Vision Pro, it hasn't drastically changed the user's lifestyle, but it has become a useful tool for specific tasks such as work, meditation, and entertainment. The device's stunning screens, eye tracking, and gesture controls make for an intuitive AR/VR interface, and Apple has introduced features like Spatial Personas for telepresence experiences. However, the lack of new Immersive Video content and limitations in creating Spatial Videos on iPhones are areas for improvement. The user anticipates potential upgrades for the Vision Pro at Apple's WWDC 24 event in June.
Apple is set to release its first new Immersive Video content for the Vision Pro headset, featuring a five-minute Major League Soccer highlight reel, marking the only new piece of content since the device's launch in February. Despite initial promise, subsequent episodes of the initially released series have not materialized, leaving the device behind in terms of 3D content compared to other headsets. While the Vision Pro excels in displaying 2D video content, the lack of new 3D content raises questions about its intended use for passive viewing.
Apple has released its first sports film shot in Immersive Video format for Apple Vision Pro users, featuring highlights from the 2023 Major League Soccer Cup playoffs with Spatial Audio. The film is available for free in the TV app and joins other Immersive Video content like documentaries. Apple Vision Pro, launched in the US in February, is expected to be available in other countries later this year.
The Apple Vision Pro, with its MLB and NBA apps, offers a new level of immersion and interactivity for sports fans, providing 3D renderings, spatial audio, and immersive video experiences. The apps allow users to view games from different perspectives and access real-time player and team stats, potentially posing a challenge to traditional sports bars. While the technology is still evolving, it has the potential to revolutionize how sports are watched, with possibilities for future applications in other sports like the NFL.
NBA is planning to incorporate Apple's Immersive Video format into its events, starting with the All-Star Weekend, to enhance the at-home fan experience. NBA commissioner Adam Silver and Apple CEO Tim Cook discussed the future of the app and the potential of VR content, with Silver emphasizing that it offers a better experience than sitting courtside. The NBA app is now available on Vision Pro, offering features like Multiview and real-time stats.
Apple Vision Pro, the company's upcoming headset, was revisited by editors with new features including Apple Immersive Video, Disney+ environments, a floating keyboard, and an "Encounter Dinosaurs" experience. The device's fit, comfort, and strap options were tested, with mixed results. The Immersive Video feature evoked emotional responses, while the Disney+ app impressed with its immersive environments. The typing experience was a mix of frustration and surprise, and the meditation and dinosaur encounters were both soothing and immersive. The editors found the device to be impressive but questioned its $3,500 price tag.