
Target bets $2B boost on stores, staff and AI to revive sales
Target plans an additional $2 billion in 2024-2026 for store Refreshes and operations—$1B in capital (30 new stores, 130 remodels) and $1B in operating costs for staffing, training, and AI tools—to re-energize assortments and guest experience. It will roll out Target Beauty Studio in 600 stores, revamp home labels, and push more fresh food and niche brands to boost trips. The move follows a softer quarter, but the company still guides for roughly 2% full-year net sales growth and higher EPS, with shares rising on the outlook.

