Skydance TV Unifies Content and Business Ops Under Cheeks and Perrette
Skydance TV has formalized its leadership structure by pairing George Cheeks as Chief Content Officer with JB Perrette as Chief Business Officer. This new arrangement merges the creative and commercial oversight of the combined Paramount and Warner Bros. Discovery television assets, including CBS, Warner Bros. TV, and Paramount Studios, into a single executive team. The move aims to streamline decision-making across linear and streaming platforms, addressing previous inefficiencies in content licensing and ad sales. Cheeks, previously known for his business acumen, now leads content strategy, while Perrette manages distribution and revenue across both legacy cable networks and direct-to-consumer services. This consolidation reflects the broader integration of the recently closed Paramount-WBD merger, creating a unified command structure for the new media giant's television division.