
How John Skipper Made the World Cup a TV Juggernaut in America
John Skipper, rising from Rolling Stone to ESPN president, championed a live-sports-first strategy that won ESPN the U.S. World Cup rights for 2010 and 2014 and launched Premier League coverage on ESPN2, fueling a ratings boom and turning soccer into a mainstream American sport—while navigating FIFA politics with figures like Sepp Blatter and Chuck Blazer; Skipper later resigned amid personal scandal, but his World Cup push transformed U.S. soccer broadcasting and ecosystem.

