Neutrogena Faces Boycott Wave After Panettiere’s Death Resurfaces Contract Dispute
Fans are launching a coordinated boycott of Neutrogena following the death of Hayden Panettiere, which has revived her claims that the skincare brand terminated her decade-long endorsement deal after she publicly discussed postpartum depression. The backlash has driven a significant spike in search interest and social media engagement, while the parent company, Kenvue Inc., saw its stock dip. Neutrogena has not issued a public response to the renewed criticism or the specific allegations regarding the contract termination.