All articles tagged with #live shopping
QVC Group, owner of QVC and HSN, filed for Chapter 11 in the Southern District of Texas to cut debt from about $6.6 billion to roughly $1.3 billion under a prepackaged plan, with operations continuing and no layoffs. The company will push into digital and social shopping, including live streams, while international units remain unaffected, and it aims to emerge by summer 2026 under Liberty Media leadership.
QVC Group, owner of QVC, HSN and Cornerstone Brands, filed for Chapter 11 bankruptcy to reduce debt from about $6.6 billion to roughly $1.3 billion and shift from traditional TV shopping to live social-media retail. The voluntary filing in U.S. Bankruptcy Court aims to secure a more appropriate capital structure while keeping operations running, with ample liquidity, no planned layoffs, and a restructuring expected to wrap up in the summer. The company is part of Liberty Media and has consolidated QVC and HSN operations in recent years.
QVC Group, the parent of home‑shopping brands QVC and HSN, filed for Chapter 11 bankruptcy protection and said it will operate as a debtor‑in‑possession, aiming to emerge in about 90 days. The move comes as consumer habits shift toward live and social shopping on platforms like TikTok Shop, eroding the traditional linear TV model. The restructuring follows last year’s layoffs of about 900 employees and marks a turning point for the cable‑TV retail powerhouse within John Malone’s media empire.
Elon Musk's company, X (formerly known as Twitter), is testing game streaming capabilities for X Premium subscribers, allowing them to connect Open Broadcaster Software (OBS) to their Twitter accounts via X Media Studio. The company is also partnering with Paris Hilton to experiment with live shopping features. However, X's infrastructure has struggled with large live audio and video streams in the past, and it remains to be seen if these new features will be successful.
American companies are racing to break into the nascent live shopping market, which is estimated to bring in $32 billion in sales this year, according to the retail consulting firm Coresight Research. Poshmark, QVC’s parent company Qurate, Walmart, YouTube, and eBay are among the companies that have added or expanded their live shopping features. Start-ups like Whatnot and Ntwrk are touting their tight-knit customer communities as a blueprint for live shopping in the United States. Investors poured more than $380 million into livestream e-commerce companies in the United States last year, up from $36 million in 2020, according to PitchBook.
Apple has launched a new service called "Shop with a Specialist" that offers customers in the US a live video shopping experience directly on the apple.com website. Customers can browse the latest iPhone models, compare features, and have an Apple Specialist answer their questions and help them find the best deal. The move is part of a larger shift at the company to direct more consumers to its e-commerce website to complete their sales. The service is available every day between 7 AM to 7 PM PT in the US and will expand to other flagship products beyond the iPhone in the future.