Bills Fans Top Nielsen's Local NFL Fandom Index, Small Markets Lead Engagement
Nielsen’s Local NFL Fandom Index ranks 30 markets across eight metrics—apparel purchases, general interest, attendance, betting intent, social media engagement, radio listenership, streaming, and TV viewership—and finds smaller and mid-sized markets show the strongest fan engagement. Buffalo leads the list, with Kansas City, Green Bay, Cincinnati, and Philadelphia following, while larger markets face stiffer competition and distractions. The results are also influenced by factors like recent team success and market size, which help explain why teams in smaller markets can outperform in fan engagement.
