Kansas City Tops U.S. Cities in World Cup TV Ratings, Fox Reveals
Fox’s English-language World Cup ratings show Kansas City as the top U.S. market with an average 4.89 rating and 20 share; Boston, Austin, San Francisco, Dallas, San Diego, and Atlanta also posted above-3.5 ratings, with San Francisco leading the pack at a 21 share. San Francisco is the only market among the seven with no MLS team. Fox notes the figures exclude out-of-home viewing and reflect only English-language broadcasts, potentially informing future development and benchmarking ahead of the 2030 World Cup.
