Macron urges YouTube to back local cinema and protect France's cultural model
French President Emmanuel Macron used the Lumière Summit to press YouTube to finance local French content and push for a Europe-backed production ecosystem, warning that platform dominance and AI-driven changes could threaten France's cultural model. He urged multilateral engagement with major platforms, demanded transparency around AI-generated content, defended France’s tax credits and film infrastructure, and emphasized expanding Europe’s AI capacity to safeguard culture, creators' rights, and soft power.