Ferrari Luce Sells Out in China, Tapping Ultra‑Lux GT Niche
Ferrari unveiled the Luce EV sedan in China at 3,988,000 yuan (about $586,600) with 88 allocations reportedly sold out; the China launch follows a Rome debut and highlights demand among China’s ultra-rich for exclusive grand tourers, despite domestic rivals like BYD Yangwang U9 and GAC Hyptec SSR and a roughly 7% price discount versus Europe.
