Ferrari Luce divides opinion as Ive-led LoveFrom design reshapes Ferrari's electric future
Ferrari’s first electric car, the four‑door Luce designed with Jony Ive’s LoveFrom studio, is stirring debate by departing from Ferrari’s traditional look. Its center‑opening doors, minimalist shell, Samsung OLED cockpit screens, and emphasis on tactile controls aim to combine luxury with performance (0–60 mph in about 2.5 seconds) but critics compare its Apple‑influenced lineage to a generic look, raising questions about Ferrari’s identity. Priced around $640,000 and pitched as a statement of exclusivity in EVs, the Luce’s reception ranges from admiration to skepticism, with social media drawing parallels to controversial Apple‑related design moves and even Jaguar’s Type 00 rebrand. The piece also notes LoveFrom’s broader work and Ive’s rumored AI hardware project with OpenAI, underscoring the broader debate about design direction and branding in high‑end electrics.
