Amazon has launched early Prime Day discounts on Apple products, including AirPods Pro 3 for $179, MacBook Air 15-Inch (M4) at $1,149.99, and MacBook Pro (M5) at $1,549, plus savings on Apple Watch Series 11 and AirTag 4-pack, with more deals to come.
IDC data (via TechCrunch) shows MacBook Neo led first-quarter launch shipments with about 1.1 million units, ahead of the M5 MacBook Air (~900k) and M5 Pro (~550k). While Neo leads the launch period, Air likely remained the overall bestseller in the three-week window, and analysts expect Neo to spike in the current quarter as supply constraints ease, potentially challenging Air’s long-running leadership.
Memorial Day sales are live with Apple gear at deep discounts, including all-time lows on the M5 MacBook Air and a price drop on AirPods Pro 3 to $199, plus bargains on AirPods 4, AirPods Max, iPad models, Apple Watch Series 11, and a wide range of accessories and peripherals across retailers.
Discounts at B&H Photo cover the 2026 MacBook Pro and MacBook Air, including an all-time-low price of $2,699 for the 16-inch MacBook Pro with 48GB RAM and 1TB SSD (M5 Pro), $400 off, while several MacBook Air configurations receive coupon-enabled discounts (13-inch 24GB/1TB for $1,349; 15-inch variants from $1,149 to $1,549 with $20–$30 coupons in-cart).
Tom’s Guide compares the MacBook Neo, Air M5, and Pro M5 to help you decide among budget, midrange, and high-end options. The Neo is the cheapest at $599 with a 13-inch display, A18 Pro chip, 8GB RAM and 256GB storage (about 13+ hours battery). The Air M5 upgrades power with a 13.6-inch display, M5 chip, 16GB RAM, 512GB SSD and Wi‑Fi 7 (base price around $1,099). The Pro M5 targets performance with a 14.2-inch XDR display, M5, more RAM/storage options (up to 2TB) and extended ports, priced from about $1,699. Choose Neo for value, Air M5 for balanced performance, or Pro M5 for heavy workloads and longer battery life.
Apple kicked off a busy week with a fresh iPhone 17e (256GB, MagSafe/Qi2, IP68), an M4-equipped iPad Air with 12GB RAM, and a refreshed MacBook line powered by the new M5 Pro/Max chips plus an M5 MacBook Air. It also introduced a Studio Display XDR alongside an updated Studio Display. A cheaper MacBook Neo was teased before the official reveal. Pre-orders start March 4 and devices ship March 11, with price bumps across several models (14" MBP from $1,699, 16" MBP from $2,699, MBA from $1,099, Studio Display base $1,599, XDR $3,299).
Amazon is offering significant discounts on the new MacBook Pro M5 models, with prices dropping below launch prices of previous M4 models, while Apple’s official site maintains full pricing. The M5 models feature a powerful 10-core CPU, advanced GPU with Neural Accelerators, a stunning Liquid Retina XDR display, and impressive battery life, making them ideal for professional and creative work. The discounts make these high-end laptops more accessible, especially during the holiday season.
Despite Cyber Monday sales ending, select Apple deals remain available, including the Apple Watch Series 11 at a record low of $70 off, AirPods 4 for $99, and discounts on iPad Pro, MacBook Pro, and iMac models, offering significant savings on popular Apple products.
Apple announced the MacBook Pro M5 and iPad Pro M5, featuring significant performance improvements, especially in AI and GPU capabilities, aimed at filmmakers and content creators. The new M5 chip offers up to 3.5x faster AI performance, higher GPU throughput, and faster storage, enhancing demanding workflows on both devices. The updates focus on computational power and AI tasks, with no design changes, and are available for pre-order with shipping starting October 22.
Recent FCC filings suggest Apple is preparing to launch new Pro devices, including the M5 MacBook Pro, M5 iPad Pro, and an updated Vision Pro headset, possibly as early as October, with these devices expected to feature the new M5 chip and other upgrades.
Apple's 2025 event on September 9 will primarily focus on the iPhone 17, Apple Watch Series 11, and AirPods Pro 3, with many other products like new Macs, iPads, and the next-generation AirPods Max expected to be announced in later events or 2026, and not at this year's event.