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Marketing Rights

All articles tagged with #marketing rights

sports-business1 hour ago•3 min saved

Rams push into Australia to grow LA-market footprint ahead of Melbourne clash

The Los Angeles Rams frame Australia as an extension of the LA market, leveraging 2021 NFL marketing rights for local activations ahead of the first regular-season NFL game in Melbourne against the 49ers. The team oversees seven international markets and has even staged fan experiences like a floating 22-yard field, signaling a year-round global growth strategy while also commenting on the Clippers penalty and Kroenke Sports & Entertainment’s bid to buy the Los Angeles Angels.

via CNBC|

#australia #kevin-demoff #marketing-rights

sports2 years ago•2 min saved

NFL's Global Markets Program Expands to Five New Countries

The Detroit Lions have been awarded marketing rights in Germany, Canada, Switzerland, and Austria as part of the NFL's Global Markets Program, allowing them to engage with fans and expand their brand in these countries. This expansion presents various marketing opportunities, including on-site events, region-specific websites and content, and potential corporate partnerships. While the Lions won't be playing in Germany this season, the NFL's efforts lay the groundwork for potential overseas games in the future, providing the Lions with the opportunity to grow their international fan base.

via Pride Of Detroit|

#detroit-lions #global-markets-program #international-expansion

sports3 years ago•2 min saved

Steelers Owner Daniel Rooney Hopes for Regular-Season Game in Ireland Following Marketing Rights Deal

The Pittsburgh Steelers have received the marketing rights to Ireland and Northern Ireland as part of the NFL’s Global Markets Program. Daniel Martin Rooney, the Steelers’ Director of Business Development and Strategy, expressed his desire for Pittsburgh to play a game in Ireland. The team played a preseason game in Ireland in 1997 and now has the marketing rights to the country, building up their fan base in Ireland shouldn’t be difficult at all.

via Steelers Depot|

#international-game #ireland #marketing-rights

sports3 years ago•5 min saved

NFL's Global Markets Program Expands to New Teams and Markets Worldwide.

The NFL has expanded its Global Markets Program for year two, with 21 clubs set to participate across 14 international markets in 2023. The program grants NFL clubs access to international markets for marketing, fan engagement, and commercialization activations, enabling clubs to build their brands globally while driving NFL fan growth beyond the US. The expansion includes new clubs and markets, with the New Orleans Saints being the first NFL club to be awarded the French market.

via NFL.com|

#fan-engagement #global-markets-program #international-markets