
Avengers: Endgame Reclaims All-Time Box Office Record via 'Encore' Re-Release
Avengers: Endgame has reclaimed the title of the highest-grossing film in history, surpassing Avatar by a narrow margin following a strategic theatrical re-release. The 2019 Marvel blockbuster now holds a global total of $2.9255 billion, edging out Avatar's $2.9237 billion. This shift was driven by the 'Avengers: Endgame: Encore' campaign, which generated over $126 million in additional revenue to build momentum for the upcoming Avengers: Doomsday. While the re-release saw a significant drop in its second weekend, it secured the all-time record and highlighted the enduring commercial power of the Marvel Cinematic Universe, which has now generated over $35 billion worldwide.













