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Mattel Game Studios

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business1 month ago•2 min saved

Mattel Launches In-House Game Studio to Expand Brand-Based Games

Mattel has formed Mattel Game Studios as a subsidiary of Mattel Digital Studios to develop, publish, and operate games based on its brands. The unit will unite about 300 developers in Los Angeles and Hangzhou, oversee Mattel’s mobile portfolio, and create original experiences on Roblox and Fortnite, while integrating the Mattel163 studio (home to UNO, UNO Wonder, Phase 10, and Skip) with new titles like a Hot Wheels game and UNO Wild in development.

via Game Developer|

#business #mattel #mattel-game-studios

business1 month ago•17 min saved

Mattel's New Game Studio Aims to Level Up IP-Driven Mobile Titles

Mattel is revamping its digital games operation with Mattel Game Studios, a self-publishing and live-ops-focused arm that will develop original experiences based on Mattel IP, leveraging Mattel163’s live-ops strengths plus Mattel’s publishing and marketing. Following the full acquisition of Mattel163 earlier this year, the studio is rolling out titles like Skeletor: Until Next Time! (June) and is developing UNO Wild (soft launch) and a Hot Wheels game, alongside licensed efforts such as Hot Wheels Unleashed and Barbie Rewind, as it expands its owned-and-operated mobile games portfolio.

via Variety|

#business #hot-wheels-game #mattel-game-studios