
KFC Launches 'Open House' Prototype in Texas to Revive Brand Relevance
KFC has opened a prototype restaurant called 'Open House' in McKinney, Texas, to test a modernized brand experience. The concept blends Art Deco aesthetics with digital ordering and expanded menus, including breakfast and late-night options. KFC U.S. President Catherine Tan-Gillespie stated the goal is to make the brand relevant in daily eating decisions while preserving its core identity.




