Planet Fitness stock slides after guidance cut and paused pricing plan
Planet Fitness stock plunged more than 30% after it cut its full-year guidance, trimming revenue growth to 7% (from 9%), lowering same-store sales to 1% (vs 4–5%), and pausing a planned Black Card price increase, even as the quarter posted 21.9% revenue growth and 3.5% same-club sales; management cited weaker net member growth and other headwinds and said it would sharpen marketing while pursuing a long-term plan focused on affordability and member acquisition.
