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Menu Strategy

All articles tagged with #menu strategy

McDonald's Tests Healthier Menu Items to Court GLP-1 Drug Users

McDonald's is testing menu items like bowls and grilled chicken to appeal to customers using GLP-1 weight-loss drugs. The move aims to capture a growing demographic that seeks lower-calorie, higher-protein options. This strategy reflects a broader industry shift toward health-conscious fast food as GLP-1 usage expands.

via Axios|

#business #fast-food #glp-1

business4 months ago•12 min saved

Why a Lean Menu Trumps a Massive One in Restaurants

A restaurateur who helped launch Schnipper’s and Hamburger America argues that big menus hurt profitability and customer focus. After opening more than 25 locations, he believes today’s customers prefer specialists and that a focused concept—like Hamburger America—allows you to excel at a few items. Rising meat and labor costs make it hard to raise prices, so trimming the menu from the start could have boosted efficiency and margins.

via Business Insider|

#business #costs #hamburger-america