Preysman Reimagines Everlane’s Legacy as Stillradical After Shein Acquisition
Former Everlane founder Michael Preysman discusses Shein’s acquisition of Everlane, reflecting on the brand’s rise, its struggles with product-market fit and leadership changes, and unveils stillradical.com — a new, experimental project aimed at reviving Everlane’s transparency and sustainability ethos outside a traditional corporate model.