Sony frames AI as a creative accelerator for PlayStation games
During an earnings presentation, Sony framed AI as a powerful tool to augment PlayStation game development—streamlining repetitive workflows and speeding up animation with tools like Mockingbird, used by Naughty Dog and Santa Monica Studio. Sony emphasizes AI will augment, not replace, human talent and is exploring AI in video production with Bandai Namco, while cautioning about consistency gaps. PS5 sales fell 46% year over year after price hikes.