Xbox's Open Platform Vision: Creators, Customization, and Affordability
Xbox CEO Asha Sharma outlines an open, creator-friendly future for Xbox, emphasizing personalization and broader creation on the platform. The plan pairs openness with affordability, including adjustments like lowering the Ultimate tier price for Game Pass, and marks branding shifts away from Microsoft Gaming. She also notes that storefront choices (e.g., any potential Epic storefronts on Xbox) will be revisited with partners as plans evolve, and the discussions around the Xbox Ally handheld will be reevaluated with teams and partners.
