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Packaging Design

All articles tagged with #packaging design

design26 days ago•78 min saved

KFC rolls out a subtle, experience-led rebrand centered on a sleeker Colonel

KFC unveiled a global, 360-degree rebrand by JKR, featuring a subtly refreshed Colonel with a thicker outline and a redesigned neck, plus a bucket that now shows the brand name on both sides. The brand’s 3D logo, updated typography (Studio DRAMA), and expanded visual system permeate packaging, digital platforms, advertising, and restaurants. The overhaul introduces new dipping-focused menu items and opens new restaurant concepts (an open-concept store in McKinney, Texas and a fully immersive venue in Dubai), with the refreshed look rolling out across locations worldwide in the coming months.

via Creative Bloq|

#brand-identity #branding #design

business3 years ago•2 min saved

The Rise of Skinny Soda Cans: Explained.

Beverage brands are using new skinny aluminum cans to signal to consumers that their drinks are healthier than traditional sodas and beers. Companies such as Topo Chico, Simply, and Starbucks have launched drinks in tall, thin cans, while Day One and Celsius have debuted sparkling water and energy drinks in new slim cans. Slim cans are seen as premium and innovative, and they also save money on shipping and packaging. Additionally, they catch the eye of consumers and can drive growth in retail.

via CNN|

#beverage-industry #business #consumer-trends