KFC rolls out a subtle, experience-led rebrand centered on a sleeker Colonel
TL;DR Summary
KFC unveiled a global, 360-degree rebrand by JKR, featuring a subtly refreshed Colonel with a thicker outline and a redesigned neck, plus a bucket that now shows the brand name on both sides. The brand’s 3D logo, updated typography (Studio DRAMA), and expanded visual system permeate packaging, digital platforms, advertising, and restaurants. The overhaul introduces new dipping-focused menu items and opens new restaurant concepts (an open-concept store in McKinney, Texas and a fully immersive venue in Dubai), with the refreshed look rolling out across locations worldwide in the coming months.
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