Chipotle's 'Ask for More' Promise Hits a Real-World Patchwork
Chipotle CEO Scott Boatwright urged customers to 'just ask' for more food, but a test across three California stores shows portion policy is uneven: extra non-premium items like rice, beans, cheese, salsa and lettuce are often free, while protein, guacamole, and queso usually incur surcharges; store discretion, stock levels, and manager decisions drive variation, making 'abundance' more of a sliding scale than a universal rule amid ongoing value concerns in fast-casual bowls.
