All articles tagged with #promotional stunt
Drake revealed his ninth studio album, Iceman, with a May 15 release date after a Toronto ice-block promotion concealed the date; a streamer retrieved the reveal and Drake confirmed the date on social media.
Sydney Sweeney posted a late-night video showing bras hung on the Hollywood sign to promote her SYRN lingerie line. The Hollywood Chamber of Commerce said the stunt was not authorized and did not grant any license or permission to use the landmark, which is controlled by licensing rules.
Promotional materials for Beyoncé's new country album were projected onto the exteriors of several NYC museums, including the Guggenheim and Whitney, without their authorization. While the Guggenheim denied involvement, Beyoncé shared the GPS coordinates of the museum on her Instagram. The stunt has sparked mixed reactions from fans and the museums, with some feeling it was inappropriate to project ads onto cultural institutions. This isn't the first time Beyoncé has used a cultural institution for promotion, as she previously filmed a music video at the Louvre in Paris.