All articles tagged with #hollywood chamber of commerce
Sydney Sweeney scaled the Hollywood Sign with friends and her dog to decorate the 45-foot letters with bras as a promo for her lingerie brand Syrn. The Hollywood Chamber of Commerce says no permission was granted and is investigating how access was obtained. Sweeney has discussed Syrn’s size-inclusive line (44 sizes) and her goal to empower women.
Sydney Sweeney posted a late-night video showing bras hung on the Hollywood sign to promote her SYRN lingerie line. The Hollywood Chamber of Commerce said the stunt was not authorized and did not grant any license or permission to use the landmark, which is controlled by licensing rules.
Sydney Sweeney posted footage of herself and a production crew scaling the Hollywood sign to promote her lingerie line Syrn, a stunt reportedly conducted without permission. The Hollywood Chamber of Commerce and the Hollywood Sign Trust say it was not authorized and are investigating; bras appear to be draped over the letters in the video. The incident could bring legal trouble for Sweeney and adds to her history of high-profile publicity stunts.
Sydney Sweeney shared a late-night clip of bras hung over the Hollywood Sign as a promotional stunt for a lingerie brand; the Hollywood Chamber of Commerce and the Hollywood Sign Trust say the stunt was not authorized, and LAPD had not filed a trespassing report at the time, per the LA Times.
The Hollywood Chamber of Commerce says no production involving Sydney Sweeney was granted permission to climb or hang bras on the Hollywood Sign; a general permit was obtained to film nearby, but altering or accessing the sign itself requires a separate license, which was not reported. TMZ circulated footage of the stunt (said to be for a lingerie line promo), with no comment yet from Sweeney’s representatives, and police have not filed a trespass report at this time.
Sydney Sweeney could face legal trouble after a publicity stunt at the Hollywood Sign, reportedly descending from the iconic letters using bras tied together. TMZ obtained footage of the stunt, and the Hollywood Chamber of Commerce says no license or permission was granted for the production and is investigating how access was obtained, with a police report possible. Sweeney has not commented on the situation.
Actress Sydney Sweeney sparked legal scrutiny after a night-time stunt at the Hollywood Sign in which she climbed the H and hung bras to promote a lingerie line. TMZ published video of the stunt; although a FilmLA permit was reportedly in place, touching the sign is not allowed. The Hollywood Chamber of Commerce says no license was granted for the production and it is reviewing possible trespassing or vandalism charges, though investigators have not yet announced charges.
Sydney Sweeney allegedly promoted her lingerie line by climbing the Hollywood Sign at night and hanging bras, a stunt TMZ says was filmed without authorization. She reportedly had a FilmLA permit but did not secure approval from the Hollywood Chamber of Commerce, which owns the sign’s image rights; the Chamber warned that a license is required for commercial use and said no permission was granted. TMZ also noted the possibility of criminal trespass or vandalism charges. Reps have not commented, and the incident follows earlier backlash over her 2025 American Eagle campaign.
Sydney Sweeney staged a promo stunt for her lingerie line by hanging bras from the Hollywood Sign; she reportedly had a FilmLA permit but no authorization to use the sign's image commercially, per a leaked email from the Hollywood Chamber of Commerce, raising potential IP and trespass concerns with no charges announced yet.
Despite calls to remove Diddy's Hollywood Walk of Fame star amid multiple allegations and a federal investigation, the Hollywood Chamber of Commerce states it lacks the authority to remove stars once installed.