Caleb Williams's Iceman Trademark Stirs Clash With George Gervin
Caleb Williams and his branding team filed four trademark applications to use the nickname 'Iceman' for the Chicago Bears QB, but NBA Hall of Famer George Gervin—the original 'Iceman'—says the name is taken and his camp moved to register 'Iceman 44' soon after, framing the move as branding over legacy and prompting debate over borrowing a legend’s identity for merchandise.
