Hasbro's 'Apology Tour' for Optimus Prime's Death Drives $5M Global Box Office Surge
The 40th-anniversary rerelease of the 1986 animated film 'The Transformers: The Movie' has exceeded expectations, grossing over $5 million globally and ranking No. 7 domestically. The run, branded as an 'Apology Tour' for the character Optimus Prime's early death, includes a new 12-minute short, 'Optimus Prime: Awakening,' featuring the final voice performance of late actor Peter Cullen. Theaters are extending showtimes beyond the initial one-week window.