All articles tagged with #revenue targets
Former Overwatch lead Jeff Kaplan says Blizzard CFO Dennis Durkin pressured hitting revenue targets, warning that 1,000 developers would lose their jobs; exact targets are redacted by confidentiality. Kaplan attributes the pressure to Overwatch League investments that strained resources, and he left Blizzard to work with indie studio Kintsugiyama on The Legend of California.
Developers at Bungie, the studio behind Destiny 2, are reportedly concerned about a potential "total Sony takeover" following missed revenue targets, layoffs, and product delays. If financial goals are not met, Sony has the right to dissolve Bungie's current board structure and take complete control of the company. Bungie is already struggling to meet targets, leading to job cuts and reduced privileges for employees. Morale is said to be low, with staff expressing frustration and sadness over the situation.
Google has quietly adjusted its advertising auctions to meet revenue targets, increasing the cost of ads and reserve pricing by up to 5% for the average advertiser. Some queries may have seen prices raised by as much as 10%, according to a Google Ad executive. The search engine does not inform advertisers about these pricing changes. This revelation has raised concerns about whether Google manipulates Smart Bidding for profit. Google is currently on trial for alleged antitrust violations, including using underhand tactics to maintain its dominance in the search industry.