
"FAST Channels Dominate TV Streaming with Innovative, Ad-Supported Growth"
Free, ad-supported streaming television (FAST) platforms like Tubi, Roku Channel, and Pluto TV continue to grow, surpassing premium subscription services in TV share for the second consecutive month in June. Their success is driven by being free, focusing on user experience, and leveraging personalized recommendations and acquired content. This model challenges the traditional premium subscription approach, raising questions about the value of paid streaming services.

