
Snap pivots Specs toward enterprise with Nvidia, AWS, and Salesforce partnerships
Snap aims a major enterprise push for its $2k Specs AR glasses by partnering with Nvidia, AWS and Salesforce to leverage XR AI platforms, while also launching Specs Intelligence—a cross‑device AI service with a free tier and paid options. Spiegel stresses that Specs is a computer-first platform, not just a pair of glasses, and regulatory coordination on safety is needed as the tech ecosystem evolves.












